About

Bouchra BY, Vice-President of LCI Education Africa and CEO of HEM International University, has led a multi-campus network in Morocco and Tunisia (HEM, Averroès, Collège LaSalle Morocco and Tunis) since 2018. With over 25 years of experience (Morocco, France, Canada — ESIG, ESCA, emlyon), she holds an engineering degree (EHTP), a BAA (UQAM), an Executive MBA (EDHEC), and is completing a DBA on the employability of Moroccan graduates. Honorary advisor to the CEMC, President of the International Cooperation and Sports Diplomacy Commission and member of the executive board of the Istiqlal Sports Alliance, Secretary General of the MDN association, President of the LCI Africa Foundation. Dual Moroccan-Canadian national.

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